UFC exec: Televisa affiliation is a 'massive media deal'
The UFC is banking on its new deal with media giant Televisa, which includes fights in prime time on one of the country's biggest stations, and a 24-hour subscription chan nel, to enable them to make Mexico the market it hoped it would be from the start. In a deal that Lorenzo Fertitta called one of the biggest in the UFC’s history, the UFC last week announced a multiple-tiered deal with Mexican media giant Televisa, which will include the creation of a separate subscription
